Jim Shaw studied Mechanical Engineering with Automotive Design at Coventry University and chartered as a Mechanical Engineer before completing a Masters degree in Engineering Business Management at the University of Warwick, all under the Sponsorship of the Rover Group.


Before he came to Bentley he worked in the creation and realisation of vehicle concepts across all of the brands previously owned by the Rover group; from Mini to Range Rover, MG to Defender and all classes of Rover cars somewhere in between. As part of the BMW group he also worked on a number of projects and initiatives at the headquarters in Munich. As an automotive design engineer working in vehicle architecture, design feasibility and advanced vehicle research, he became Director of Bentley Concepts and Innovation.


Working for Bentley he has held executive responsibilities and dealings with all of the VW group technical departments, predominantly with Audi, Lamborghini, Bugatti and Porsche. Most recently in his new role as Chief Digital Officer, Jim has extended his network to include all CDO’s and digital executives across the VW group who share a common passion for operational excellence and bringing the future forwards.


A professional of 30 years’ experience and skilled leader in Automotive Design, Concept Engineering, Digital Transformation, Product and Service Innovation, his priority challenges exist in the Digital Disruption of the luxury brand after 100 years of pinnacle motoring achievements.